Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleForty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...
View articleIn the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleTen tips to make social work for your business, from JSwipe founder David Yarus. Read More...
View articleAt ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...
View articleAs most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleFollowing Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
View articleClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...
View articleShazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleEnhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...
View articleApp Pins will let Pinterest users download external apps without leaving the platform. Read More...
View articleWhat debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...
View articleMarketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-fre...
View articleThis year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...
View articleA look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...
View articlePromoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...
View articleBeer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...
View article