Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

4y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

4y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

4y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Digital analytics for media: Four use cases for quality data
Analytics

Digital analytics for media: Four use cases for quality data

7y Emily Alford

Digital analytics for media: Four use cases for qu...

Here’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...

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As consumer expectations rise, brands find new data to personalize experience
Digital Transformation

As consumer expectations rise, brands find new data to personalize experien...

8y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

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Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay
Social & Community

Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

8y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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