As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...
View articleClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...
View articleOver the course of three days, ClickZ will bring you in-depth analysis, exclusive interviews, and expert commentary on the current state and future ou...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleAs marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from Januar...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleA look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like...
View articleWhen you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...
View articleIn the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleOnline-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleMarketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...
View articleThere is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...
View articleIn his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleIntegrating your data can help you make it even more valuable. What is the best way to integrate? Read More...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleA Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleAs marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...
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