Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

4y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Columbia Care Inc is redefining Cannabis retail
Case Study

How Columbia Care Inc is redefining Cannabis retail

5y Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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Funnel vision: the dangerous trap of lead stages
Commerce & Sales

Funnel vision: the dangerous trap of lead stages

5y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Q&A with Cisco on the growing collaboration market and Webex
Collaboration

Q&A with Cisco on the growing collaboration market and Webex

6y Charlie Braithwaite

Q&A with Cisco on the growing collaboration market...

Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.  Read...

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Streamlining the creative process for marketing teams: Q&A with OpenText Hightail
Disruptive MarTech

Streamlining the creative process for marketing teams: Q&A with OpenText Hi...

6y Kimberly Collins

Streamlining the creative process for marketing te...

We speak with Lindsay Sterrett, Head of Marketing at Hightail, about the OpenText Hightail product, the work they're doing, and where they're headed n...

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Canva raises $85 million funding for $3.2 billion valuation
Collaboration

Canva raises $85 million funding for $3.2 billion valuation

6y Kimberly Collins

Canva raises $85 million funding for $3.2 billion ...

Design platform Canva announced new funding at a new valuation of $3.2 billion, making them one of the most valuable female-led tech startups in the w...

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