Preparing for the third act: We’re getting marketing personalization all wrong
Content & Experience

Preparing for the third act: We’re getting marketing personalization all wr...

3y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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How Nickelodeon’s influencer families are creating benchmark-breaking content
Influencer Marketing

How Nickelodeon’s influencer families are creating benchmark-breaking conte...

3y Benjamin Broomfield

How Nickelodeon’s influencer families are creating...

How the in-house influencer network is creating a dynamic community to empower zero-party content creation and delivering exceptional results Read Mor...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

4y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Four tips to maximize content creation for personalization
Content

Four tips to maximize content creation for personalization

6y Mukund Ramachandran

Four tips to maximize content creation for persona...

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...

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What is intelligent content, and how can it future-proof your content marketing?
Content

What is intelligent content, and how can it future-proof your content marke...

9y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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