In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articleAPAC brands will think less ad hoc campaign based content and own more branded channels. Read More...
View articleAdrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...
View articleHow do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Read More...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleThe Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
View articleDavid Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for ...
View articleMountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Read More...
View articleEmail marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...
View articlePurposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a s...
View articleI'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleA good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your ...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleDigital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleIn 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...
View articleThe key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...
View articleHaving content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...
View articleSearch trends and behaviors are changing, so should your content's focus. Read More...
View articleIf you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...
View article