During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleBecause some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...
View articleIf you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...
View articlePremium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleTwitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
View articleWhat does it take to break consumers of their shopping habits and move them to your brand? Read More...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleCustomers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...
View articleThe collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articleTo drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleA recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
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