Disney Buys Parenting Hub Babble.com
Media

Disney Buys Parenting Hub Babble.com

14y Zachary Rodgers

Disney Buys Parenting Hub Babble.com

Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Read More...

View article
Google Dominates List of Most Effective TV Ads by Dot-Coms
Marketing

Google Dominates List of Most Effective TV Ads by Dot-Coms

14y Douglas Quenqua

Google Dominates List of Most Effective TV Ads by ...

TheLadders and GoDaddy get low scores in ad effectiveness study. Read More...

View article
Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

15y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

View article
The Rise of F-Commerce
Asia

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

View article
Swashbuckling Runs Amok in 'Pirates' Effort
Marketing

Swashbuckling Runs Amok in 'Pirates' Effort

15y Lisa Lacy

Swashbuckling Runs Amok in 'Pirates' Effort

A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Read More...

View article
Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content
Marketing

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

15y Kate Kaye

Kids' Browser KidZui Tells Parents When Kids Like ...

After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...

View article
Wicked Cool DOOH: 6 Examples
Marketing

Wicked Cool DOOH: 6 Examples

15y Jeremy Lockhorn

Wicked Cool DOOH: 6 Examples

Six innovative examples of digital out-of-home marketing experiences. Read More...

View article
'Social Entertainment' Platform GetGlue Signs Slew of TV Networks
Marketing

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

16y Lisa Lacy

'Social Entertainment' Platform GetGlue Signs Slew...

MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...

View article
Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

16y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

View article
Setting Ourselves Up For a Revolt, Redux
Media

Setting Ourselves Up For a Revolt, Redux

27y Tom Hespos

Setting Ourselves Up For a Revolt, Redux

Tom normally uses this space to try to answer questions about online advertising media buying issues. However, he's been known to use this forum to as...

View article