The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only minds...
View articleSanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...
View articleMarketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...
View articleWe look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...
View articleDespite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...
View articleCloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...
View articleOlivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...
View articleHow Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...
View articleThe old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...
View articleRetail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View articleAs the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...
View articleBefore buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleLearn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...
View articleCharles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleDan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Rea...
View article57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...
View articleUser acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...
View article2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...
View articleMarketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...
View articleDavid Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...
View articleCare, communicate and give them what they want with transparency. Read More...
View articleEducation and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...
View articleThe Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...
View articleShana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...
View articleBusinesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...
View articleBrandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...
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