Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
View articleFour tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...
View articleWe are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...
View articleCustomers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...
View articleMarketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your em...
View articleA recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...
View articleA new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleWhen it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...
View articleConducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your b...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
View articleThere's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleThere's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automatio...
View articleRohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to ...
View articleLearn how to improve email performance by building long-term customer engagement through emails. Read More...
View articleIf you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...
View articleThe primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). Read More...
View articleYou may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...
View articleMarketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to addition...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleEmail never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Read ...
View articleThere is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the mess...
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