While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleMarketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...
View articleFrom the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleThe Zeigarnik Effect: Human brains pay more attention to incomplete tasks than completed ..... Four psychology tips for more engaging email marketing....
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleAI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...
View articleThe Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleIn this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...
View articleA/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment...
View articleWe asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleBlack Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleFor a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleWe review the top news in martech from the week of October 15–22, 2018. Read More...
View articleWe review the top news in martech from the week of October 8–15, 2018. Read More...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
View articleAccording to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View articleWe review the top news in martech from the week of September 24–October 1, 2018. Read More...
View articleWe review the top news in martech from the week of September 17–24, 2018. Read More...
View articleWe review the top news in martech from the week of September 11–17, 2018. Read More...
View articleWe review the top news in martech from the week of September 4–10, 2018. Read More...
View articleWe review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...
View articleMaking a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...
View articleAI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...
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