It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleThose who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year the...
View articleAs you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campa...
View articleGM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...
View articleAs we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...
View articleLiving Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...
View articleThat text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...
View articleAs we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
View articleTJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Read More...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleMajor brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...
View articleMarketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articleThe new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
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