In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleBrands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleWhat is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleLocation-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...
View articleA look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleWhen Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...
View articleClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleIt's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleFollow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleReal-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...
View articleThe move could benefit brands and businesses by improving interaction with customers on the platform. Read More...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articleWhen a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...
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