It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleWhen it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...
View articleRecent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleBuy buttons were a big topic last year while it has not yet taken off. Are buy buttons premature? Read More...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View article2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
View articleWith the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
View articleThis week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...
View articleResearch indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleBe Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleAnother week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
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