Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleThe global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleYahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...
View articleFacebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...
View articleIn advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleMore transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
View articleGet it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...
View articleAmazon has created its own app advertising platform for Android and Fire to rival similar products from Google, Facebook, and Twitter Read More...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleFacebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...
View articleAs mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...
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