NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleBusinesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Read More...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleSix ways marketers can use the up-and-coming service. Read More...
View article"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...
View articleFor Graph Search to work, several factors need to change in Facebook's favor. Read More...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
View articleAs you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organi...
View articleHere are 5 opportunities that graph search could bring to brands. Read More...
View articleThe men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleHow social media and mobile are reshaping information distribution. Read More...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
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