The city is offering free trips to active social media users in exchange for content. Read More...
View articleA few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...
View articleThe live stream, which featured Gail Simmons and Ed Levine, aired on the Pepperidge Farm Puff Pastry Facebook page. Read More...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
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View articleIn its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product. Read More...
View articleFacebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleConsider these factors when evaluating your Facebook reports. Read More...
View articleOnce Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...
View articleDunkin' has two more digital initiatives on Facebook to wrap up 2012. Read More...
View articleDigital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...
View articleIn a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...
View articleTwo news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...
View articleIn today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But...
View articleAt midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a we...
View articleThe jeweler's new Tumblr will include content from various stages in its 175-year history. Read More...
View articleHow Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Read More...
View articleConsider this approach to measure the impact of Facebook ads on earned media. Read More...
View articleStella Artois uses Google Street View and Maps technology to send a virtual caroler. Read More...
View articleIn the new promotion, the Canadian Club Chairman appeals to men with whisky-related advice. Read More...
View articleWith its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...
View articleDon't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...
View articleFacebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...
View articleIn a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...
View articleIt takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...
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