Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

11y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Best of South by Southwest Interactive 2015
Marketing

Best of South by Southwest Interactive 2015

11y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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Facebook Integrates Mobile Payments Into Messenger
Media

Facebook Integrates Mobile Payments Into Messenger

11y Yuyu Chen

Facebook Integrates Mobile Payments Into Messenger

The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...

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Reach Customers Where They Are With Mobile
Media

Reach Customers Where They Are With Mobile

11y Dave Lloyd

Reach Customers Where They Are With Mobile

A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...

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YouTube Video Series Shows Branded Content's Success
Media

YouTube Video Series Shows Branded Content's Success

11y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

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The OS Car Wars
Automotive

The OS Car Wars

11y Chris Copeland

The OS Car Wars

Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...

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Is Mobile-Friendly Good Enough?
Media

Is Mobile-Friendly Good Enough?

11y Gregg Stewart

Is Mobile-Friendly Good Enough?

Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...

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Mountain Dew Illustrates the Virtual Reality Trend
Marketing

Mountain Dew Illustrates the Virtual Reality Trend

11y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

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How to Implement an Intent-Based SEO Strategy
Search

How to Implement an Intent-Based SEO Strategy

11y Crispin Sheridan

How to Implement an Intent-Based SEO Strategy

SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...

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5 Questions to Ask About Mobile App Tracking
Actionable Analysis

5 Questions to Ask About Mobile App Tracking

11y David Sprinkle

5 Questions to Ask About Mobile App Tracking

More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...

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Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

11y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

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Digital Marketing People on the Move: February 2015 Roundup
Marketing

Digital Marketing People on the Move: February 2015 Roundup

11y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Why Search Was Instrumental in the Growth of Taco Bell's App
Media

Why Search Was Instrumental in the Growth of Taco Bell's App

11y Mike O'Brien

Why Search Was Instrumental in the Growth of Taco ...

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...

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3 Little Changes That Will Make a Big Difference in Your Online Advertising
Marketing

3 Little Changes That Will Make a Big Difference in Your Online Advertising

11y Tim Nichols

3 Little Changes That Will Make a Big Difference i...

These fixes can help small businesses get the most out of their digital advertising budgets. Read More...

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Is Facebook Set to Become the Google of Social Media?
Social

Is Facebook Set to Become the Google of Social Media?

11y Emily Alford

Is Facebook Set to Become the Google of Social Med...

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...

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How Digital Marketers Can Win an Academy Award at the Oscars
Media

How Digital Marketers Can Win an Academy Award at the Oscars

11y Greg Jarboe

How Digital Marketers Can Win an Academy Award at ...

Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...

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Measurement Frameworks: Focus on the Metrics That Matter
Analytics

Measurement Frameworks: Focus on the Metrics That Matter

11y Neil Mason

Measurement Frameworks: Focus on the Metrics That ...

There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

11y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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Mobile Search and the Journey to Optimization
Media

Mobile Search and the Journey to Optimization

11y Dave Lloyd

Mobile Search and the Journey to Optimization

What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...

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AdWords "Other Interests" Discontinued for More Advanced Audience Targeting
Paid Search

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

11y Lisa Raehsler

AdWords "Other Interests" Discontinued for More Ad...

Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...

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How Should YouTube Celebrate Its 10th Birthday This Coming May?
Media

How Should YouTube Celebrate Its 10th Birthday This Coming May?

11y Greg Jarboe

How Should YouTube Celebrate Its 10th Birthday Thi...

The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...

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Change Agents Are Irrelevant
Marketing

Change Agents Are Irrelevant

11y B. Bonin Bough

Change Agents Are Irrelevant

In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...

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Twitter Sees 40% Rise in Government Data Requests
Marketing

Twitter Sees 40% Rise in Government Data Requests

11y Dave Neal

Twitter Sees 40% Rise in Government Data Requests

Twitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Read More...

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Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads
Analytics

Using Web Analytics to Identify Critical Behaviors in Converting Prospects ...

11y Mark Ryan

Using Web Analytics to Identify Critical Behaviors...

Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...

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Tweets to Appear in Google Searches
Search

Tweets to Appear in Google Searches

11y Mike O'Brien

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

11y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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Google, Microsoft, and Amazon Pay to Unblock Ads
Display Advertising

Google, Microsoft, and Amazon Pay to Unblock Ads

11y Chris Merriman

Google, Microsoft, and Amazon Pay to Unblock Ads

The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Read More...

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