Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleThe two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleThe World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...
View articleGoogle's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleSeveral leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleThe four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleIn an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...
View articleTo understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...
View articleHere are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the be...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
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