Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleGoogle has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...
View articleFive key ways to manage your social media marketing so you can sleep at night and see social media working for you. Read More...
View articleA look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...
View articleWe can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...
View articleGoogle has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...
View articleAre conservatives really ready to embrace Latinos? Read More...
View articleTry one or some of these combinations in Google AdWords to find the optimal formula for small business. Read More...
View articleSmells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...
View articleSearch works, but only if, as a brand, you know what it's worth to you. Read More...
View articleConvergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleYes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...
View articleGoogle's latest offering aims to compete with Evernote. Read More...
View articleWhile Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Read More...
View articleAn interview with the Bing Ads evangelist for small businesses. Read More...
View articleGoogle unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...
View articleCut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...
View articleSocial networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...
View articleDevice, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Read More...
View articleMobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...
View articleGet ready to start on fresh campaigns in AdWords with these eight new goals. Read More...
View articleWith the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social...
View articleA look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Read More...
View articleThe possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View article