Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...
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View articleAccording to Google, the company doesn't have better algorithms...just more data. Read More...
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View articleThe winners and losers from the updates and what they can tell us. Read More...
View articleCos. are investing more heavily in original video content. Read More...
View articleTeam Bachmann is running Google ads targeting Chris Christie searches. Read More...
View articleVideo and premium ads are themes so far this year. Read More...
View articleFive trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Read More...
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View articleApple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Read More...
View articleHow can you create a data-driven ethos in an established company? Read More...
View articleHow to slice up your visitors to understand their buying habits based on two predictive metrics. Read More...
View articleGoogle is in the business of using all available information to offer the most accurate relevancy possible in its results. Read More...
View articleStreamlined system provides greater YouTube integration. Read More...
View articleAre the leads or sales worth the ad spend? Consider these examples. Read More...
View articleHow government agencies can benefit from integrating a mobile strategy into their constituent services. Read More...
View articleForm MediaOcean, a rival to Google for title of "marketing dashboard." Read More...
View articleIs Google just trying to do what's in the best interest of its audience or is it a greedy corporation trying to dominate the digital space? Read More...
View articleTake average ad copy to advanced ad copy and improve overall performance of your PPC program. Read More...
View articleMuch of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...
View articleA look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Read More...
View articleJudiciary Committee probes search giant's bias toward its own web products. Read More...
View articleStarting next month, Google display ads will take a cue from Facebook. Read More...
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