The Ubiquity of Search
Search

The Ubiquity of Search

15y Julie Batten

The Ubiquity of Search

Marketers need to think beyond Google and other search engines with their search marketing strategies, and start to look at social networking sites as...

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Google and Microsoft Grow Search Market Share in October
Data insights

Google and Microsoft Grow Search Market Share in October

15y Jack Marshall

Google and Microsoft Grow Search Market Share in O...

Yahoo and Microsoft's Bing search alliance makes little progress since August. Read More...

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Google Adds Verizon FiOS Inventory to TV Ads Product
Marketing

Google Adds Verizon FiOS Inventory to TV Ads Product

15y Jack Marshall

Google Adds Verizon FiOS Inventory to TV Ads Produ...

Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...

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Google Places: Does Local SEO and Google Boost Make for a Local SEM?
Local

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

15y Gregg Stewart

Google Places: Does Local SEO and Google Boost Mak...

It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...

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Google Launches Boutiques.com: Guided Approach to Fashion Shopping
Ecommerce

Google Launches Boutiques.com: Guided Approach to Fashion Shopping

15y Lisa Lacy

Google Launches Boutiques.com: Guided Approach to ...

Google is more forcefully throwing its hat into the online shopping space. Read More...

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The Mobile Web: 3 Key Improvements
Media

The Mobile Web: 3 Key Improvements

15y Jason Dempsey

The Mobile Web: 3 Key Improvements

The mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...

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Hulu Serves Over A Billion Video Ads in October
Data insights

Hulu Serves Over A Billion Video Ads in October

15y Jack Marshall

Hulu Serves Over A Billion Video Ads in October

Long-form video site served twice as many ads as other video properties over the course of the month. Read More...

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Prediction: PPC Search Version 3.0, Real-Time Bidding
Paid Search

Prediction: PPC Search Version 3.0, Real-Time Bidding

15y Kevin Lee

Prediction: PPC Search Version 3.0, Real-Time Bidd...

Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And thi...

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If I Spend X on SEO, What's My Y?
Search

If I Spend X on SEO, What's My Y?

15y Mark Jackson

If I Spend X on SEO, What's My Y?

Three tools for determining the opportunity of your website's vertical and what you might need to do to build up your site so it can gain organic sear...

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Facebook Rules Display in U.S. and U.K.
Display Advertising

Facebook Rules Display in U.S. and U.K.

15y Jack Marshall

Facebook Rules Display in U.S. and U.K.

Online display advertising market overview and top 10 online display ad publishers in the U.S. and U.K. Read More...

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Google Webmaster Tools
Search

Google Webmaster Tools

15y Julie Batten

Google Webmaster Tools

How to get started using Google Webmaster Tools. Read More

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Google’s Android Makes Market Share Strides in Third Quarter
Media

Google’s Android Makes Market Share Strides in Third Quarter

15y Jack Marshall

Google’s Android Makes Market Share Strides in Thi...

Apple stands still as Google enjoys strong growth in Android handsets. Read More...

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Is SE-Over?
Marketing

Is SE-Over?

15y Gary Stein

Is SE-Over?

SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Read...

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5 Challenges Facing Application Developers Today
Analytics

5 Challenges Facing Application Developers Today

15y Bryan Eisenberg

5 Challenges Facing Application Developers Today

Not all obstacles are insurmountable. Read More...

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Google Opens AdMob to a Torrent of AdSense Ads
Media

Google Opens AdMob to a Torrent of AdSense Ads

15y Jack Marshall

Google Opens AdMob to a Torrent of AdSense Ads

Move is Google's first integration with the mobile ad network it bought in May. Read More...

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More 'Me Too' Search Engines in China?
Asia

More 'Me Too' Search Engines in China?

15y Richard Mabey

More 'Me Too' Search Engines in China?

While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...

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Google Adds Standardized Call Tracking Metric
Ad Industry Metrics

Google Adds Standardized Call Tracking Metric

15y Jack Marshall

Google Adds Standardized Call Tracking Metric

Call metrics will accurately track calls in search ad campaigns, search giant says. Read More...

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5 Secrets to YouTube Search Engine Optimization
Search

5 Secrets to YouTube Search Engine Optimization

15y Sage Lewis

5 Secrets to YouTube Search Engine Optimization

SEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking. Read More...

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Google TV and You
Analytics

Google TV and You

15y Jack Aaronson

Google TV and You

The Google TV doesn't have the sex appeal of Apple's iPad, but it still holds potential for e-commerce and marketers. Read More...

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Five Google AdWords Quality Score Tips
Paid Search

Five Google AdWords Quality Score Tips

15y Kevin Lee

Five Google AdWords Quality Score Tips

Strive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network c...

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Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out
Marketing

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out

15y Zachary Rodgers

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is ...

Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...

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Yahoo Completes Transition to Bing Search Ads in U.S.
Search

Yahoo Completes Transition to Bing Search Ads in U.S.

15y Jack Marshall

Yahoo Completes Transition to Bing Search Ads in U...

Microsoft will now power ads on Yahoo Search and Bing, which account for around 28 percent of U.S. searches. Read More...

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Content Is King! Links Rule! SEOs Ponder
Search

Content Is King! Links Rule! SEOs Ponder

15y Mark Jackson

Content Is King! Links Rule! SEOs Ponder

With as complicated as SEO can be, I believe it's important to maintain one of the most important factors in search engine optimization…a bit of commo...

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Google Priority Inbox - Great for Marketers
Asia

Google Priority Inbox - Great for Marketers

15y Stephen Hay

Google Priority Inbox - Great for Marketers

Seven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Read More...

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Google Tests New Local Search Ad Product
Local

Google Tests New Local Search Ad Product

15y Jack Marshall

Google Tests New Local Search Ad Product

Search giant hopes to help local businesses easily increase their exposure on its engine. Read More...

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Is It Really Facebook vs. Google?
Media

Is It Really Facebook vs. Google?

15y Harry Gold

Is It Really Facebook vs. Google?

Marketers who think Facebook threatens Google are missing the big picture. Read More...

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Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

15y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

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