Audience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleInternet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Read More...
View articleVendors accused of using ad data without the knowledge of publishers or advertisers. Read More...
View articleSpeakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms. Read More...
View articlePublic awareness campaign aims to connect with nearly all online Americans on issue of ad targeting. Read More...
View articleAssociation ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates. Read More...
View articleInteractive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending st...
View articleBank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...
View articleWhat do the IAB's new guidelines mean for the industry? Read More...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleEngage Technologies released AccipiterAdManager 4.0, its next-generation technology for precision online marketing. Read More...
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