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View articleOnline ad revenues hit $7.3 billion for first three months of 2011. Read More...
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View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
View articleWhile the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...
View articleWill publishers adopt them? Will consumers like them? Read More...
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View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleAssociation sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...
View articleAn amicable break-up, as publisher "hoped he would stay." Read More...
View articleThe IAB's efforts to standardize units that are more "brand-friendly" stands to motivate big changes industry-wide. Read More...
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