LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

14y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Social Media Opportunities in China
Asia

Social Media Opportunities in China

14y Gordon Choi

Social Media Opportunities in China

China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...

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Gamification for Sustainable Engagement
Asia

Gamification for Sustainable Engagement

15y Brandon Cheung

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing. Read More...

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Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Asia

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

15y Michael Zung

Digital Luxury in China: Case Studies Show It's No...

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...

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Digital Marketing Trends: What's Hype? What's Reality?
Asia

Digital Marketing Trends: What's Hype? What's Reality?

15y Patrick Tam

Digital Marketing Trends: What's Hype? What's Real...

The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Read More...

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Is Jiepang the Answer to Foursquare in the Chinese Market?
Asia

Is Jiepang the Answer to Foursquare in the Chinese Market?

15y Rudi Leung

Is Jiepang the Answer to Foursquare in the Chinese...

Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...

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How to Optimise Mobile Marketing in Your Media Plan
Asia

How to Optimise Mobile Marketing in Your Media Plan

16y James Wu

How to Optimise Mobile Marketing in Your Media Pla...

What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...

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