Internet: The Silver Bullet for Businesses?
Analytics

Internet: The Silver Bullet for Businesses?

15y Joni Ngai

Internet: The Silver Bullet for Businesses?

Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...

View article
Gilt Groupe Deals for Decorati
Social

Gilt Groupe Deals for Decorati

15y Christopher Heine

Gilt Groupe Deals for Decorati

One high-end e-commerce brand purchases another, as daily deals niche keeps bubbling. Read More...

View article
Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

15y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

View article
Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
Marketing

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

15y Amara Mastronardi

Execs & Accounts: New CEO at BuzzLogic, Yahoo ...

David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...

View article
NBC Runs Video Ads on LivingSocial
Marketing

NBC Runs Video Ads on LivingSocial

15y Christopher Heine

NBC Runs Video Ads on LivingSocial

Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...

View article
Quite A Deal: 'Groupons' to Earn $4B by 2015
Social

Quite A Deal: 'Groupons' to Earn $4B by 2015

15y Christopher Heine

Quite A Deal: 'Groupons' to Earn $4B by 2015

BIA/Kelsey study suggests a 35 percent compound annual growth rate during the next four years. Read More...

View article
The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

15y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

View article
Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers
Social

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

15y Kate Kaye

Tracking 'Promoted Trends': Twitter Draws Diverse ...

A look at the brands that ran Promoted Trends February 14 through February 28. Read More...

View article
How LivingSocial Brought Twitter to The Oscars
Social

How LivingSocial Brought Twitter to The Oscars

15y Christopher Heine

How LivingSocial Brought Twitter to The Oscars

Daily deals site complemented TV spots with on-location red carpet tweeting. Read More...

View article
Coupon Sites Reached 19 Percent North American Users in December
Data insights

Coupon Sites Reached 19 Percent North American Users in December

15y Jack Marshall

Coupon Sites Reached 19 Percent North American Use...

Sites like Groupon and LivingSocial reached nearly a fifth of North American Internet users in December. Read More...

View article
Exclusive Data: Groupon Unscathed By Super Bowl Fallout
Social

Exclusive Data: Groupon Unscathed By Super Bowl Fallout

15y Christopher Heine

Exclusive Data: Groupon Unscathed By Super Bowl Fa...

New Hitwise stats show the group-buying brand is on the rebound after a tough January against LivingSocial. Read More...

View article
Groupon CEO Defends Ads After Social Media Backlash
Social

Groupon CEO Defends Ads After Social Media Backlash

15y Christopher Heine

Groupon CEO Defends Ads After Social Media Backlas...

Negative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Read More...

View article
Groupon, LivingSocial Play Mimic Before Super Bowl
Social

Groupon, LivingSocial Play Mimic Before Super Bowl

15y Christopher Heine

Groupon, LivingSocial Play Mimic Before Super Bowl

Groupon's $20-for-$10 Barnes & Noble voucher mirrors the recent LivingSocial-Amazon deal. Read More...

View article
LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

15y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

View article
LivingSocial Sells 1.3M Amazon Deals, But At What Cost?
Social

LivingSocial Sells 1.3M Amazon Deals, But At What Cost?

15y Christopher Heine

LivingSocial Sells 1.3M Amazon Deals, But At What ...

Social-buying platform hits $13 million in sales during 20-hour period, beating Gap’s record-breaking ‘Groupon.’ Read More...

View article
Amazon's Daily Deal Hits 600K Sold, Crushing Gap's 'Groupon'
Social

Amazon's Daily Deal Hits 600K Sold, Crushing Gap's 'Groupon'

15y Christopher Heine

Amazon's Daily Deal Hits 600K Sold, Crushing Gap's...

E-retail giant's $20-for-$10 LivingSocial voucher has gone viral, establishing a blistering sales pace during the campaign's initial hours. Read More...

View article
1 2 3