Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
Data insights

Diving into data, distribution and digital at the ClickZ Intelligence Round...

9y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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Attribution, integration and replication: The challenges facing advertisers in the digital age
Digital Advertising

Attribution, integration and replication: The challenges facing advertisers...

9y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

9y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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“Moving forward, the device will be more important than channel” (Interview)
Display Advertising

“Moving forward, the device will be more important than channel” (Interview...

10y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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The Continued Move Toward Marketing Automation
Asia

The Continued Move Toward Marketing Automation

11y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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M&A News: Facebook, Marin Software, and Alliance for Audited Media
Marketing

M&A News: Facebook, Marin Software, and Alliance for Audited Media

12y Yuyu Chen

M&A News: Facebook, Marin Software, and Allian...

A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...

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Marin Software Hires Matt Ackley as CMO
Marketing

Marin Software Hires Matt Ackley as CMO

13y Matt Kapko

Marin Software Hires Matt Ackley as CMO

Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...

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Marin Software Raises $105 Million in IPO
Marketing

Marin Software Raises $105 Million in IPO

13y Danny Goodwin

Marin Software Raises $105 Million in IPO

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...

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Will Marin's IPO Let It Buy an Ad Server?
Marketing

Will Marin's IPO Let It Buy an Ad Server?

13y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

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Marin Logs State of Global Search Marketing
Data insights

Marin Logs State of Global Search Marketing

13y Susan Kuchinskas

Marin Logs State of Global Search Marketing

The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...

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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Ad Industry Metrics

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

13y Miranda Miller

Cyber Monday Traffic, Mobile & Ad Spend Reach ...

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...

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Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Asia

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

13y Adaline Lau

Japan Leads Asia in RTB Spending and other Data-Dr...

Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...

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Smartphones and Tablets Changing Paid Search
Data insights

Smartphones and Tablets Changing Paid Search

14y Susan Kuchinskas

Smartphones and Tablets Changing Paid Search

Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks. Read More...

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Mobile Drives More Search Ad Clicks
Ad Industry Metrics

Mobile Drives More Search Ad Clicks

14y ClickZ Stats Staff

Mobile Drives More Search Ad Clicks

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Read More...

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Half-Year Progress Report: Search in Japan
Asia

Half-Year Progress Report: Search in Japan

15y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

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Ad Technology Company To Hire 75
Display Advertising

Ad Technology Company To Hire 75

15y Anna Maria Virzi

Ad Technology Company To Hire 75

SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...

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Holiday Search Marketers Should Focus on 'Peak Week,' Study Says
Search

Holiday Search Marketers Should Focus on 'Peak Week,' Study Says

16y Susan Kuchinskas

Holiday Search Marketers Should Focus on 'Peak Wee...

The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. It also found that Sunday...

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Marin Software Looks Beyond Search
Data insights

Marin Software Looks Beyond Search

16y Susan Kuchinskas

Marin Software Looks Beyond Search

Search campaign platform integrates with Facebook and other channels. Read More...

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Tools for Advanced PPC Management and Reporting
Search

Tools for Advanced PPC Management and Reporting

16y Julie Batten

Tools for Advanced PPC Management and Reporting

A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...

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Search Agencies Gain Momentum in Display Ad Market
Analytics

Search Agencies Gain Momentum in Display Ad Market

16y Zachary Rodgers

Search Agencies Gain Momentum in Display Ad Market

SEMs are buying more display media through data-driven platforms. Read More...

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ClickZ Marketing Excellence Award Winners Named
Marketing

ClickZ Marketing Excellence Award Winners Named

18y Team ClickZ

ClickZ Marketing Excellence Award Winners Named

Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...

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