TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...
View articleDemandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...
View articleA primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...
View articleAffinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View articleWhatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read More...
View articleMarketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...
View articleBrandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage thei...
View articleImpact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...
View articleNew Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...
View articleThis evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...
View articleWe spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. Read Mor...
View articleCX has come a long way since the nascent days of commerce. Or has it? LogMeIn's Ryan Lester discusses how there is still much work to be done. Read Mo...
View articleWith the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...
View articleAI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...
View articleDecibel's chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX. Read More...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
View articleSignity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...
View articleDeep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and market...
View articleROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...
View articleAs more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's...
View articleWe spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...
View articleIMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleThis month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...
View articleAscend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...
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