FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...
View article"Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states ne...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
View articleWe speak with Lindsay Sterrett, Head of Marketing at Hightail, about the OpenText Hightail product, the work they're doing, and where they're headed n...
View articleLeading ABM platform Terminus has announced updates to its product including more machine learning capabilities, predictive intent data, and better re...
View articleThe global martech industry could be worth $121 billion, and growing. What else can we expect for martech in 2020 and beyond? Read More...
View articleThis morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...
View articleCall attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...
View articleIn our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...
View articleCEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...
View articleTop martech news from this past week: Optimizely's new Performance Edge, Adobe's Customer Journey Analytics, AdRoll Group's rebranding as NextRoll. Re...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleA new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleJuniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...
View articleCDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...
View articleNew report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View article"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...
View articleVideo remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...
View article"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...
View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleA new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...
View articleIn "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...
View articleMarketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleCMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...
View articleEnterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...
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