Marketing in 2021: The impact of blockchain on CX
Blockchain

Marketing in 2021: The impact of blockchain on CX

5y Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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CMS predictions: What to watch for in the year ahead
Content

CMS predictions: What to watch for in the year ahead

5y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Three reasons why enterprise CDP adoption lags
Analytics

Three reasons why enterprise CDP adoption lags

5y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results
Analytics

Kazoo implement 6Sense’s account engagement platform to drive engagement an...

5y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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You’ve collected customer data, now what?
Analytics

You’ve collected customer data, now what?

5y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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How AI is simplifying the complexities of media planning
AI & Automation

How AI is simplifying the complexities of media planning

5y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

5y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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How can technology help establish the ‘new’ workplace of tomorrow?
AI & Automation

How can technology help establish the ‘new’ workplace of tomorrow?

5y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why now is the time for marketers to invest in multiple digital voices
Disruptive MarTech

Why now is the time for marketers to invest in multiple digital voices

5y Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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Nine important marketing takeaways from 2020
Digital Marketing

Nine important marketing takeaways from 2020

5y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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Why aren’t marketers using automation tools to personalize websites?
AI & Automation

Why aren’t marketers using automation tools to personalize websites?

5y Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments
Commerce & Sales

Bridging the gap: How marketing and sales can break down the technological ...

5y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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The digital marketing forecast for 2021
Digital Marketing

The digital marketing forecast for 2021

5y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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How web-based AR can help retailers boost customer engagement and sales
AR & VR

How web-based AR can help retailers boost customer engagement and sales

5y Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

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How marketers can manage risk and save projects during the pandemic and beyond
Digital Marketing

How marketers can manage risk and save projects during the pandemic and bey...

5y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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The rise of the automation powered agency
AI & Automation

The rise of the automation powered agency

5y Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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Creative content and to meet pandemic holiday demands
AI & Automation

Creative content and to meet pandemic holiday demands

5y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

5y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

5y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

5y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing
AI & Automation

Tech Talk with MarketMuse: What a content intelligence solution can do for ...

5y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

5y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How digital advertisers can navigate the updated cloud solutions from Google
Analytics

How digital advertisers can navigate the updated cloud solutions from Googl...

5y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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The dark side of marketing technology (martech)
Digital Marketing

The dark side of marketing technology (martech)

5y Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

5y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback
Data insights

Tech Talk with Mopinion: How to improve your digital channels through user ...

5y Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

5y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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