When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleAccording to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at leas...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleAfter using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleData algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...
View articleGoogle and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleThe Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleThese five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleTen tips to make social work for your business, from JSwipe founder David Yarus. Read More...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleIn the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
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