A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleBy exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...
View articleWe're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articlePart of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleA year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...
View articleNow that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...
View articleWhen you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleDo you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one with the biggest r...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleThis week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleGoogle's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your co...
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