Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articlePaul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleA new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleThe new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
View articleThe new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of th...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during August. Read More...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleThese five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...
View articleSenior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleTinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Rea...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
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