The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one ne...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
View articleTwo speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...
View articleThe ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleThere is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experi...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleAs summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleA look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Market...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleWhile there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...
View articleIt's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to h...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleHotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentia...
View articleBritish research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
View articleIn a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...
View articleThe network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities fo...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleThe health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and we...
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