Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth...
View articleThe soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to tee...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleThe next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleThe popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThere has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleAs we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleThe scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleThe growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleThe platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are p...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleMarketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Re...
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