Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...
View articleRepublicans Paul Ryan and Michele Bachmann turn YouTube into a lecture hall, using video to explain economic subjects. Read More...
View articleObama for America is using online ads before launching TV or other traditional ad efforts. Read More...
View articleA Harvard study found around a third of college students said using online tools has a greater impact than in-person advocacy. Read More...
View articleA regularly-updated collection of 2012 presidential campaign web video. Read More...
View articleLucas Baiano got his start in politics with a video backing Hillary Clinton. Now he wants his web films to reintroduce the Republican Party. Read More...
View articleOne of two Dems hoping to unseat tea party favorite Allen West is already running online ads. Read More...
View articleStudy aims to prove a 2010 congressional campaign's Web ads helped sway voters away from the opponent. Read More...
View articlePew finds higher percentage of GOP voters are "online political users." Read More...
View articleEven as news coverage wanes, political groups target ads to build their supporter databases. Read More...
View articleAlex Skatell hails from the Republican Governors Association. He replaces an exec who just moved to Facebook. Read More...
View articleAn account poking fun at the Chicago Mayoral hopeful raises questions about the impact of fake accounts on political candidates. Read More...
View articleTim Pawlenty is a likely 2012 GOP presidential candidate. Last year his PAC spent over $100,000 with firms like Facebook, Google, and Mixpo. Read More...
View articlePew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...
View articleA new survey confirms that Latinos are at the vanguard of technology adoption. Now what? Read More...
View articleA roundup of key factors that drove online advertising in 2010. Read More...
View articlePersuasive web video ads played a key role in the Roy Blunt campaign's cross-media effort to win over women. Read More...
View articleIn a first, the National Republican Congressional Committee had a team dedicated to helping GOP House hopefuls online in 2010. Read More...
View articleKey privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...
View articleDemocrats are backing incumbent Senator Harry Reid through big ad buys on prominent newspaper sites. Read More...
View articleThe business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...
View articleOrganization spends the bulk of its $2.5 million online ad budget in these final days. Read More...
View articleRather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...
View articleCampaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...
View articleAnti-tax group uses bare-bones online strategy, spending $200,000 online thus far. Read More...
View articleWho's running online display ads this midterm election season? Check out ClickZ's growing ad gallery! Read More...
View articleCould checking in at polling places help get out the vote? Read More...
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