Is TV Addressability DOA?
Marketing

Is TV Addressability DOA?

15y Jeremy Lockhorn

Is TV Addressability DOA?

Three complications that arise from addressable TV and what to do about it. Read More...

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Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

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Privacy vs. Profit: The Emerging Privacy Economy
Email

Privacy vs. Profit: The Emerging Privacy Economy

15y Rick Buck

Privacy vs. Profit: The Emerging Privacy Economy

Three key guidelines to help bring customers back to your site...without creeping them out. Read More...

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Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Actionable Analysis

Inside Nielsen's GRP-Like Online Ratings: Facebook Pings

15y Christopher Heine

Inside Nielsen's GRP-Like Online Ratings: Facebook...

Measurement service will pull age and gender data from Facebook. Read More...

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Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Analytics

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...

15y John Lovett

Privacy Whitewashing, History Sniffing, and Zombie...

A look at what's really going on behind the privacy curtain and five ways to create an action plan for maintaining white-hat digital tracking practice...

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Commission Junction Bans Search Redirector Paxfire
Marketing

Commission Junction Bans Search Redirector Paxfire

15y Jack Marshall

Commission Junction Bans Search Redirector Paxfire

Company accused of "hijacking" users' search queries for affiliate payments. Read More...

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New Tracking Methods Evade User Control
Analytics

New Tracking Methods Evade User Control

15y Jack Marshall

New Tracking Methods Evade User Control

Technologies help publishers and marketers persistently track online behaviors. Read More...

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Facebook's Like Button: Data Goldmine
Social

Facebook's Like Button: Data Goldmine

15y Jack Marshall

Facebook's Like Button: Data Goldmine

Plug-ins tie users' browsing behavior to their profiles. Read More...

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DAA Behavioral Icon Risks Irrelevance
Data insights

DAA Behavioral Icon Risks Irrelevance

15y Jack Marshall

DAA Behavioral Icon Risks Irrelevance

Icon is appearing in non-behaviorally targeted ads. Read More...

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Obama Administration Wants Privacy Rule to Work Worldwide
Data insights

Obama Administration Wants Privacy Rule to Work Worldwide

15y Kate Kaye

Obama Administration Wants Privacy Rule to Work Wo...

Commerce Department wants privacy legislation to influence regulations worldwide. Read More...

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FTC Intensifies Mobile Privacy Focus
Data insights

FTC Intensifies Mobile Privacy Focus

15y Kate Kaye

FTC Intensifies Mobile Privacy Focus

Educates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...

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DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

15y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

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Proposed Law Could Affect Location Based Ads
Data insights

Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

15y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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What Do All the Federal Enforcement Actions Against Marketers Mean?
Marketing

What Do All the Federal Enforcement Actions Against Marketers Mean?

15y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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From Mass Marketing to Interactive Experience
Analytics

From Mass Marketing to Interactive Experience

15y Jack Aaronson

From Mass Marketing to Interactive Experience

Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more p...

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The 2nd Wave of Location-Based Services
Asia

The 2nd Wave of Location-Based Services

15y Guest

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
Media

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Unit...

15y Jack Marshall

Mobile News: Firefox Offers Do-Not-Track for Mobil...

And, Millennial Media acquires mobile data firm. Read More...

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U.K. Delays E.U. Cookie Law Enforcement
Data insights

U.K. Delays E.U. Cookie Law Enforcement

15y Jack Marshall

U.K. Delays E.U. Cookie Law Enforcement

Regulators won't require consent for cookie placement until May 2012. Read More...

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Spring Cleaning: The Top 10 Deliverability Misconceptions
Email

Spring Cleaning: The Top 10 Deliverability Misconceptions

15y Rick Buck

Spring Cleaning: The Top 10 Deliverability Misconc...

There's no better time than the present to learn from our past mistakes and improve our delivery rates. Read More...

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New Cookie Law Creates Confusion in E.U.
Data insights

New Cookie Law Creates Confusion in E.U.

15y Jack Marshall

New Cookie Law Creates Confusion in E.U.

E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Read More...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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New Director of Self-Regulatory Group Plans for Global Rollout
Marketing

New Director of Self-Regulatory Group Plans for Global Rollout

15y Kate Kaye

New Director of Self-Regulatory Group Plans for Gl...

DAA names Peter Kosmala as its first managing director. Read More...

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Two More Online Privacy Bills to Hit Congress
Data insights

Two More Online Privacy Bills to Hit Congress

15y Kate Kaye

Two More Online Privacy Bills to Hit Congress

Another do-not-track bill is expected in the U.S. Senate soon, while in the House, a new draft bill tackles young people's data. Read More...

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The 2nd Wave of Location-Based Services
Media

The 2nd Wave of Location-Based Services

15y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

15y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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