Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...
View articleIf consumers don't believe they can trust you with their data, they won't give it to you. Read More...
View articleHave you already given up some of your privacy for the sake of convenience? Will you continue to? Read More...
View articleCompany hopes holding search data for six times longer will strengthen its products. Read More...
View articleBrands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...
View articleIAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Read More...
View articleUsing an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some securit...
View articleThe bill uses as a template another from March 2005, when conversations about web privacy focused on seals and privacy policies. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleThe European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...
View articleTake a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or...
View articleCountless third party analytics and ad tracking systems enabled by AP-related sites will still track. Read More...
View articleCustomers will tell you a lot about themselves if they believe it is worth the value of your proposition. Read More...
View articleNew steps further the cause of self-regulation for online behavioral advertising. Read More...
View articleTechnology may become new focal point for concerns over consumer data privacy. Read More...
View articleFTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers. Read More...
View articleThe commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...
View articleHow can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...
View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleFacebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Read More...
View articleAssociation sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...
View articleDemocrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...
View articleLawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...
View articleAlong with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...
View articleOnline Trust Alliance says it confirmed incidents of malvertising on 3,500 sites and 200 unique ad networks. Read More...
View articleLegislators grill Facebook on its commitment to privacy for the second time in four months. Read More...
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