Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleThe data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...
View articleConsidering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...
View articleDepending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
View articleA new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...
View articleReal-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleAlthough they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Read More...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleSocial proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...
View articleNew York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleMichael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...
View articleThis emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...
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