"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleApps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleIt's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...
View articleInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...
View articleReemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first fora...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
View articleThe holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleWhat email marketing skills can retailers learn from the strong performance of the travel industry? Read More...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleThere is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleBronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleThe boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleWhen consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleAs the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
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