Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View articleAt midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleIn this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articlePinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...
View articleMillennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...
View articleAt ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
View articleAccording to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleThough marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, f...
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View articleThese days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
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