The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleeBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...
View articleAmazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...
View articleSquare is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Read More...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleHallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleOnly 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleMobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleAfter much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...
View articleBecause of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleGroupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleLike many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleBritish research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
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