Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
View articleQ&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search. Read More...
View articleCustomers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleResearch is now starting to show how smartphones are empowering customers to seek and discover richer, more personalized information. For any marketer...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleMany of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimize it. But at a re...
View articleAs many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleThe impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...
View articleIn our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleInfluencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...
View articleThe 10 types of content and experience platforms: Which are best for your business? How can you create content marketing which works for search, righ...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleDuring the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
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