By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...
View articleGoogle penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What...
View articleIt was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleAt Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleShowrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...
View articleSuper Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleGoogle has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...
View article