Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...
View articleAs people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...
View articleWith a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...
View articleAs Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
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