Grocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View articleReddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major large language m...
View articleMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleEight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch could make i...
View articleProduct discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open with a visi...
View articleThree out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop against whic...
View articleLaunching genuinely new technology into a category defined by simplicity is one of the harder marketing problems in retail. The product cannot be expl...
View articleThe Christmas window is the most competitive activation period in UK retail. Brands compete for Oxford Street, luxury retailers want spectacle, and ag...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
View articleThere is a version of brand storytelling that fills conference sessions and does very little: narrative frameworks, brand purpose pyramids, customer j...
View articleThe rules of retail discoverability are being rewritten. Not gradually, not eventually: the shift is already underway, and the retailers who are still...
View articleThree days at Fira Gran Via last week made one shift impossible to ignore: the moment of discovery has moved off the retailer’s own shelf and in...
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