The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articleThe movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...
View articleRaashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us c...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleThe largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleAmanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of di...
View articleBrands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleA new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleAlthough the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleThe rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Read More...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleXinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...
View articleThe platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...
View articleSocial media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...
View articleCompanies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Read More...
View articleEven businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...
View articleTo show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh ...
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