If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...
View articleNot everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following su...
View articleOne of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleBetween "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...
View articleAn increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...
View articleRelevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleStarbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...
View articleResponses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleBetween Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...
View articleThese examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
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