Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleMarketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Read More...
View articleThere are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...
View articleThe business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...
View articleIn part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide ...
View articleWhile Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleThe home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...
View articleBrands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...
View articleThe World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...
View articleMarketers need to plan against a human need instead of planning against a fleeting platform. They must build their strategies on human behavior and pl...
View articleMarketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...
View articleA look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....
View articleA new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...
View articleInvesting in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate m...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articlePart three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleIn order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...
View articleWithout developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Read More...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleIn order to make sure your organization is running as best it can, you must make sure the marketing, sales, client services, and product development t...
View articleIt's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...
View articleAlthough it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...
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