Consider these three tech innovations that will have great impact on Singaporean consumers. Read More...
View articleCan TV be a social sharing experience that also involves brands? Read More...
View articleChristopher Gorham says some people should avoid social networks. [Video] Read More...
View articleIf some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no fut...
View articleA story of two product lines, told through the elegant use of data. Read More...
View articleOffers stickers and rewards to GetGlue users. Read More...
View articleMarketers use digital to get most out of big game spends. But is it effective? Read More...
View articleCoca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Read More...
View articleBuzz-building move enables HBO Go users to see show's second episode a week early. Read More...
View articleWill Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...
View articleThe time to get ahead of the curve is now…the TV industry is about to join the connected age. Read More...
View articleYahoo, MySpace, and Google bid for advertisers' attention. Read More...
View articleDigital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Read More...
View articleMore TV ad dollars will shift to optimizing video ads online. Read More...
View articleGoogle has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009. Read More...
View articleAs CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...
View articleInteractive content experiences play on users' iPhones while they watch TV. Read More...
View articleWhat's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...
View articleSix campaigns saw 200 percent lift when adding YouTube to TV buys. Read More...
View articleWhiskey brand plays catch-up on Facebook and Twitter, trailing competitors. Read More...
View articleTheLadders and GoDaddy get low scores in ad effectiveness study. Read More...
View articlePlatform will primarily deliver ads to apps supported by Internet-connected TVs Read More...
View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleCartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Read More...
View articleCurrent ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...
View article